Years of grass-roots business experience spells valuable consultancy.
During my 20 years of hands-on business experience, I have been involved in many exciting projects. Here is a small cross-section of examples for the three service areas offered - Strategic Consulting, Project Management and In-house Training.
Strategic Consulting: ISHR-International School Hannover Region
Comprehensive audit and strategic consultancy for the International School Hannover Region's existing marketing strategy. further details
Challenge:
How effectively does the existing marketing strategy help the institution solve its larger strategic challenges?
Implementation:
- Exactly define key organisational challenges
- Evaluate existing marketing strategies
- Measure the effectiveness of each individual activity
- Develop practical, plausible, measurable alternatives
Outcome:
The audit assisted the Administrative Board in making more informed decisions about its marketing strategy and activities. Being given a set of practical short and medium term measures, it now has a clearer plan on what needs to be done to master its challenges. Three years on, the school is still consistently meeting its targets.
Project Management and Consulting: GE Capital Bank AG
Successful project management for the development and implementation of an interest bearing account for the German online consumer market, for GE Capital Bank AG.further details
Challenge:
How can a new online product together with a new brand successfully break into the German financial services market?
Implementation:
- Strategy and Project Consulting
- Analysis Tool Development
- Sales Consultancy for Pre-launch Activities
- Further Brand Positioning Development
- Analysis & Execution of Product Alignment Strategies
- CRM Strategy Development
- Customer-Recommends-Company Concept Design
Outcome:
Hailed as an excellent product by independent online comparison charts and featured on Germany's well-renouned TV consumer programme "ZDF-WISO".
In-house Training: I.D. Tours South Pacific
Holistic intercultural training for I.D. Tours South Pacific colleagues on the topic of "Japanese Culture and Business Etiquette".further details
Challenge:
How can employees more effectively deal with their Japanese clients, in order to better connect with this main target group?
Implementation:
- Review existing training group knowledge
- Identify gaps
- Develop training plan
- Train staff using pracitcal, hands-on examples
Outcome:
Within a short period of time employees developed an understanding of the cultural differences. This enhanced effective communication between colleagues and Japanese customers.